After Kenya launch, Bosch signals Ethiopia entry

German engineering and electronics maker, Bosch Appliances, will open its next regional outlet in Ethiopia this year as it eyes further expansion across Africa.

Bosch Vice President Sales and Marketing for sub-Saharan Africa, Allan Oyier, said talks are already at advanced stage with the Ethiopian government but did not give an exact timeline.

The multinational says it will then open similar stores in Uganda, Tanzania, Mozambique, Senegal, Zimbabwe, Namibia, Ivory Coast and Nigeria by the end of next year.

“We are eyeing the main economies in sub-Saharan Africa starting with Ethiopia, to set up stores by the end of next year,” he told the Business Daily in an interview.

The Germany-based company, however, did not disclose the financial details of its Africa expansion plan.

The Ethiopia outlet will be the second in the region after the firm officially launched its showroom in Westlands, Nairobi.

Some of the products available in the Nairobi store include washing machines, refrigerators, cookers and freezers.

Bosch Appliances says it has partnered with retailers Hotpoint Appliances and Benyakuti to distribute its domestic appliances across the continent.